Jira ビジネス プロジェクトをマーケティング プロジェクトで使用する

マーケティング チームは、基本的なプロモーションの計画から大規模なマルチ チャンネル キャンペーン、およびその間のあらゆるプロセスを含め、ビジネス内で膨大な範囲のアクティビティを実行します。

多くの場合、これらのアクティビティは、ビジネスのコンテンツ開発を伴います。

Jira business projects come with a content management project template, with a workflow to help you develop marketing assets and copy.

すべてのコンテンツ タイプを追跡する

You can treat each item in your business projects as one piece of content (like a marketing email), or you can use one item to track content activity (a website update, for example).

All your content is trackable on the board, so you can easily see what's in progress, in review, and queued up for approval.

プロセスに合わせて変更する

Depending on how you manage content in your business, you may want to change this workflow to include additional steps. For example, you may want to add a pre-publishing process.

資産を取り込む

You can easily attach drafts and review copies to each work item representing your content. You will still need to version control, but with a full history of activities and dates, keeping track is so much easier.

期日を使用する

To avoid missing publishing deadlines, set due dates on your work items. You can set a due date per item, or, to manage all the lead-up activity, set due dates on any subtasks as well.