Use Jira business projects for marketing projects

Marketing teams do a huge range of activities within a business, from basic promotion planning to executing large multi-channel campaigns, and everything in between.

Often, these activities involve developing content for the business.

business projects ship with a content management project template, with a workflow to help you develop marketing assets and copy.

Publishing workflow with to do, draft, in review, approved, and published statuses.

Track all content types

You can treat each item in your business projects as one piece of content (like as a marketing email), or you can use one item to track content activity (a website update, for example).

All your content is trackable on the board, so you can easily what's in progress, in review, and queued up for approval.

Board with issues for marketing posts at various stages of the publishing workflow.

Modify to suit your process

Depending how you manage content in your business, you may want to change this workflow to include additional steps. For example, you may have want to add a pre-publishing process.

Capture your assets

You can easily attach drafts and review copies to each issue representing your content. You will still need to version control, but with a full history of activities and dates, keeping track is so much easier.

Jira task in the the approved status to create a monthly internal blog post. Attached are draft versions of the post.

Use due dates

To avoid missing publishing deadlines, set dues dates on all your issues. You can set a due date per item, or, to manage all the lead-up activity, set due dates on any subtasks as well.

For more information on workflows for marketing teams, download this ebook


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