What are insights?

Insights are invaluable tools for understanding user needs. They can be derived from various sources, including snippets from customer interviews, research links related to user behavior, support cases, sales opportunities, product analytics dashboards, or messages from stakeholders via platforms like Slack or Teams.

These insights help articulate the rationale behind prioritizing specific ideas, providing essential context for prioritization discussions.

You can create insights in 3 different ways:

• From within the idea’s insights panel.

• Using the Chrome extension to capture data from a web page or web app.

• From your company’s messaging app - Slack or Teams - you can send a conversation to an idea.

Each insight consists of several key attributes:

• Description: A detailed account of the insight.

• Optional link: This can direct to a web resource, such as a support ticket in Zendesk, Jira Service Management, or a sales opportunity in Salesforce. Jira Product Discovery can extract data from specific systems, allowing you to create fields that enhance prioritization, such as determining “how many support tickets mention this idea?”

• Rating: This feature allows you to indicate the significance of each insight. You can also establish a field to aggregate the impact of all insights within a list or board, enabling centralized feedback management and individual ratings.

• Labels: Tags that help categorize the insight, such as “VIP customer.”