What is an idea?

An idea is the unit of work in Jira Product Discovery projects. It can represent a user problem, an opportunity, or a solution. An idea view has fields you can use to describe its key attributes, such as goals, team, priority score, or impact.

You can attach insights to an idea, such as user interview notes or support tickets. Ideas are then linked to delivery tickets in Jira when they're ready to be actively worked on by the engineering team.