Loom Customer Integration with Atlassian: Pricing, Billing, and Role Changes
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Your Loom workspace is being integrated with Atlassian. This brings changes to pricing, billing, and user roles, but your Loom app and content stay the same.
Quick Summary
What’s changing
Your Loom workspace is integrated into its own Atlassian organization
Pricing is aligned to current Loom Pricing: Free and Paid Plans | Atlassian.
The Creator Lite role is discontinued; Creator Lite users are upgraded to full Creator seats (with a grace period before you’re billed).
You’ll manage billing and users in Atlassian Administration instead of inside Loom billing / Users.
What’s not changing
Your Loom app, recordings, and settings stay exactly the same.
You won’t lose access to any content as part of this integration.
Your team can continue to use Loom as they do today — the only interruption is how and where Loom Admins manage billing and users.
Pricing & Billing Changes
Why Loom Pricing Is Changing
Loom has evolved. What started as a simple screen recorder is now an AI-powered video workspace that teams depend on daily for async communication, collaboration, and productivity.
Over the past few years, we've shipped transformative features — AI-powered video enhancements, advanced editing tools that make anyone look professional, enterprise-grade security controls, and seamless integrations that make video work everywhere you do. These innovations require significant, sustained investment to build and maintain.
In 2024, we adjusted pricing for new customers to reflect this expanded value. Now, as Loom joins Atlassian and we accelerate our product roadmap, existing customers will see their first price increase. This update ensures we can continue building the platform modern teams rely on while delivering even more value in the years ahead.
Pricing and Billing Change Summary
After your integration, you’ll manage Loom billing through Atlassian Administration instead of directly in Loom Billing. You can still reach Atlassian Administration from your Loom Admin tools, but the changes themselves will happen in Atlassian Admin.
Existing customers are moving to current Loom list prices Loom Pricing: Free and Paid Plans | Atlassian.
Annual plans use user tiers (you pay a flat rate within each tier). More on user tiers:
Manage users and user tiers | Atlassian SupportMonthly plans with 100+ users get volume discounts per paid seat. More on max‑quantity billing:
How maximum quantity billing works | Atlassian SupportAnnual vs monthly: Annual remains the most cost‑effective option (up to ~17% savings).
Businesses will be required to pay sales tax in accordance with local regulations. More on Atlassian’s Tax policy: https://www.atlassian.com/licensing/purchase-licensing/sales-tax-faq
How to Find Your New Loom Price in Atlassian Billing
After your workspace is integrated:
Go to admin.atlassian.com/billing.
Select your billing account (if you have more than one).
Under Products, find Loom.
You’ll see:
Your current Loom subscription (plan + user count)
Your total Loom price
Invoices (past and upcoming) under Invoices
If you don’t see Loom yet, your workspace hasn’t been integrated. You’ll get an email once it is.
Before integration, you can see your current Loom pricing and Creator Lite count in Admin tools > Billing in Loom.
Creator Lite Deprecation
As part of the Atlassian integration, we're discontinuing the free Creator Lite role. To ensure uninterrupted service for your team, all Creator Lite users will be automatically upgraded to full Creator (paid user) status.
What happens to Creator Lite
All Creator Lite users are automatically upgraded to full Creator (paid) users on your integration date.
You get a grace period from integration until your next billing date:
No extra charge for those new Creators during the grace period.
You can review usage and deactivate any users you don’t want to keep as paid.
What upgraded Creator Lite users get
Unlimited recordings and recording length.
Access to all workspace features, including AI‑powered capabilities.
What to do before your workspace is integrated
See how many Creator Lites you have
Log in as an Admin.
Go to Admin tools > Billing.
Look for the Creator Lite section to see your count.
Review who is active
Go to Admin tools > Users.
Click Download Data > Download last 6 months of user activity.
Use this CSV to see who is actually using Loom.
Decide who should remain paid
Plan which Creator Lite users you’ll keep as paid Creators after the grace period.
Deactivate any users you don’t want converted to a paid seat before your billing date.
Deactivate prior to integration (in Loom)
Go to Admin tools > Users
Select the user(s) you want to deactivate
Follow the prompts to remove them from paid status
Deactivate post-integration (in Atlassian Admin)
In your left navigation, locate Admin tools > Click on Workspace > Click on Manage settings and users in Atlassian Administration
Select an organization to update
In the left menu, select Directory > Users
In Users, select Actions and Remove user. Confirm your action.
Frequently Asked Questions
Pricing Questions
Why is my pricing changing?
As part of the Atlassian integration, we're transitioning to list price to reflect Loom's current capabilities and the significant investments we've made in the platform over the past few years. Many legacy customers have been enjoying pricing that predates major feature additions like AI capabilities, enterprise security, and advanced collaboration tools. Learn more about Loom's product investments.
How do I see my new total price?
After your workspace is integrated:
Go to admin.atlassian.com/billing.
Select your billing account and find Loom under Products.
Your total Loom subscription price and invoices will appear there.
Before integration, you can view your current Loom pricing and Creator Lite count from Admin Tools > Billing in Loom.
Can I stay on my current pricing?
No. As part of this integration, pricing is moving to current list prices.
When will my new pricing take effect?
Your price increase will take effect upon your first billing date after your integration with Atlassian.
Why is my total price less than it used to be?
We had a handful of customers that were actually overpaying our new list price because you were on very old standard pricing. We hope you enjoy your new savings.
What are user tiers and how do they work?
User tiers apply to annual plans. Instead of paying per user, you pay a flat rate per user within your tier. When you add users and move into a new tier, your per-user rate adjusts. For example, if you have 200 users, you're in the 101-200 user tier. When you add your 201st user, you move to the 201-300 user tier at a different total price.
Do monthly plans have user tiers too?
No, monthly plans don't use user tiers. However, monthly customers with 100 or more users are eligible for volume-based discounts per paid seat.
What happens if I add users mid-billing cycle on a monthly plan?
Adding users mid-billing cycle works similarly to the legacy Loom billing model. You'll be charged a prorated cost that will be added to your next invoice. Learn more about Atlassian's maximum quantity billing.
Can I change how often I am billed?
To take advantage of up to 17% in savings you can visit your Plan & Billing page within your Workspace Settings, and select Manage Subscription and then select Annual. See step by step guide here.
Where can I see current list pricing?
View current pricing here.
What do I need to know about being an Atlassian billing admin?
Everything you need to know is in this article.
Creator Lite Questions
What's happening to Creator Lite users?
The Creator Lite role is being discontinued as part of the Atlassian integration. All Creator Lite users will be automatically upgraded to full Creator (paid user) status to ensure uninterrupted service.
How do I know if I have Creator Lite users?
You can know if you have Creator Lite users before your workspace is integrated only. After you’ve been integrated, those users will be Creators and you will have until your next bill to decide who you want to keep and pay for, or deactivate.
Log in to your Loom account as an Admin.
Go to Admin tools > Billing.
On your Billing page, you’ll see your Creator Lite count (how many Creator Lite users you have).
To see who those users are and how active they’ve been:
Go to Admin tools > Users
Click Download Data > Download last 6 months of user activity
To manage users, you can navigate from Admin Tools > Users and follow these instructions.
We recommend doing this before your integration date so you know exactly how many Creator Lite users will be upgraded to full paid Creators.
When will Creator Lite users be upgraded?
Creator Lite users will be upgraded on your integration date. You'll have a grace period between your integration date and your next billing date to evaluate which users you want to keep as paid members.
Will I be charged immediately for upgraded Creator Lite users?
No, you won't be charged until your next billing date after integration. This gives you a grace period to review user activity and decide which users to keep as paid members.
How do I decide which users to keep?
Download a CSV of your users' activity by navigating to Admin Tools > Users. You should see a button to Download Data, in the dropdown choose Download last 6 months of user activity. This will show you who's actively using Loom so you can make informed decisions about which users provide value to your team.
What if I don't deactivate any users before my next billing date?
Any users not deactivated by your next billing date will automatically be included in your next invoice as paid members. We'll send you email reminders and show in-app banners to help you remember to make this decision during your grace period.
What features do upgraded Creator Lite users get?
Upgraded users will have:
Unlimited recording capabilities (no more 25 video limit)
Unlimited recording length (no more 5-minute limit)
Access to all full workspace features
Billing and Tax Questions
When will these changes take effect?
Changes will take effect on your integration date. Your specific integration timeline will be communicated to you via email and you will also get an email confirmation when you have been successfully integrated with Atlassian. Your price increase will take effect upon your first billing date after your integration with Atlassian.
Do I need to update my billing information if I pay by credit card?
Yes, all customers should review and update their billing information to ensure tax compliance. However, it's especially critical for customers who pay by invoice, as providing a valid tax ID and address is required for workspace migration.
What if I'm in a VAT country?
If you're in a VAT country, providing your VAT ID may exempt you from certain taxes. Be sure to enter this information in your billing settings to ensure you receive any applicable exemptions.
I'm a US customer seeking tax exemption. What should I do?
You'll be able to submit your exemption certificate after your workspace migration is complete. We'll provide instructions on how to submit your certificate at that time.
What happens if I don't update my billing information?
If your billing information is invalid or missing by your integration date, your workspace may not be eligible for integration. Similarly, invoice customers will not be able to migrate without valid tax information. We will try to integrate your workspace at a later date, though we cannot guarantee when this date would be.
How will I know if my billing information needs updating?
If your current information is invalid or missing, you'll receive email notifications and see in-app banners in your Loom workspace. We recommend proactively checking and updating your information in your account's Billing tab now to avoid any issues.
Questions about Atlassian Billing
After integration, where do I manage Loom billing and users?
After your Loom workspace is integrated:
Billing (invoices, payment method, tax details, subscription level) is managed in Atlassian Administration under Billing.
Users (who has access, seat deactivation) are managed in Atlassian Administration under Directory > Users.
You can always get to Atlassian Administration from Loom by going to Admin tools > Atlassian Admin.
How do I view my past invoices in Atlassian Administration?
Go to admin.atlassian.com/billing. Select your billing account if you have more than one.
Go to Invoices and you’ll see a list of all your invoices.
Select Download next to the one you’re looking for.
This article gives you more details.
Need More Help?
Our team is here to support you through this transition.
Support: Contact our Support team for technical questions
Atlassian Integration: Learn more about Loom's integration with Atlassian
Thank you for being a valued Loom customer. We're excited about this next chapter and the continued innovation it will enable.
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