Add and edit a call-to-action button
Add a call-to-action (CTA) button to your video and increase engagement.
A CTA button will allow your viewer to be redirected to your document for more information, view your online store to make a purchase, make an appointment, view your website, etc. There are endless use cases for how you can use CTAs.
This feature is available to Education, Business, Business+ AI and Enterprise users only.
How to add and edit a CTA to your video:
Your CTA needs to include a web address (URL) and can't be a phone number, email address, or IP address.
Visit your video share page and select + in the Links sections (below the video).
Add your Button Text and URL link.
You can pin a link to display it continuously on the video player, so viewers see it without opening the link menu.
You can also choose to have your CTA displayed at the end of your video.
Select Save.
How to set a Default CTA
Visit your video share page.
Select + to add a new link, or select Set default.
From here you can add your default CTA link and how you would like it displayed. All future videos going forward will automatically have the default link attached.
How Auto CTAs work
This feature is only available to users on the Business+ AI plan.
Loom will automatically grab the URL you initiated your recording on for your CTA (unless you have a Default CTA set). Here's how it works:
Record a Loom.
You should see the URLs you visited during recording has already been added.
Note that Loom doesn’t add URLs when recording is paused.
Auto CTAs are supported on Chrome extension and Desktop.
FAQ
If I embed my video, will the CTA button appear?
Yes! However, the placement of CTA buttons on embedded videos cannot be changed. CTAs for embedded videos will automatically be placed at the top right-hand side.
Can I choose a specific time at which my CTA button appears?
There is no way to set a specific time for a CTA button to appear. Links can automatically expand on the video player based on timestamps. If a linked URL is opened between 0:20 – 0:30, the link will automatically expand in the video player during that time window.
Outside of timestamped moments, you can choose whether your CTA remains pinned throughout the entire video or displays only at the end.
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