Understand your video's views and analytics
Loom counts a video view when someone watches the video:
For at least 5 seconds
or for 75% of the total duration
or if they scrub all the way to the end and the video finishes
We also push the view counts immediately. However, we don't count them if you are the original recorder and watch your own video.
Views will not be counted if the viewer is blocking cookies.
Why do I see anonymous views on my video?
In order to identify who watched your video, the viewer must have a Loom account and be logged in when they watched the video. We are only able to report on the identity of the viewer when these conditions are met. If we're not able to identify the video viewer, they will show up as Anonymous.
You'll be able to see the avatars of up to 12 viewers, and any additional avatars are added to the anonymous viewer count.
For example, if your video was watched by 20 logged-in viewers and 20 anonymous viewers, under Viewer Insights, you'd see 12 avatars and a +28 to reflect the remaining viewers.
Keep in mind that the option to enable/disable analytics for viewers is exclusive to Loom Business, Business+ AI and Enterprise plans.
Additionally, users on these plans can also take their analytics a step further by viewing their videos' Engagement Insights, which provides information about their videos' completion rates and call-to-action conversion rates.
Was this helpful?