Loom's Recent Product Investments
Over the past few years, Loom has made significant investments in our platform to deliver more value to you and your team. We made pricing adjustments in 2024 that reflected the substantial innovation and expanded capabilities. Now, for the first time ever, Loom is increasing prices for our existing customer base.
Here are all of the latest releases from Loom:
AI-Powered Video Communication
AI-generated video titles, summaries and chapters: A custom title, summaries, and time-stamped chapters generated for your video
Auto-meetings recaps and action items: Track action items, take notes, and send a meeting recap automatically
Instant video-to-text: Auto-create issues, docs, and messages from your video to speed up your work
Video variables: Record one video and personalize for many with titles and audio clips. Insert dynamic titles and audio clips for hyper-personalization.
Automated action items and tasks: Drive productivity with automatically identified action items
Auto-CTA: Auto-embed a custom CTA link, so your viewers know where to go next
Video Recording
Meeting recordings: Connect your calendar to store your meetings from Zoom, Google Meet, and Teams in Loom.
Video Editing
Edit by transcript: Simply highlight parts of the transcript, press delete, and see your video update in real time
Live rewind: Say goodbye to countless retakes and starting over. When the words don't come out right, just rewind that section and fix it on the spot
Video backgrounds: Add custom or pre-selected backgrounds to your video to create a professional look and feel in seconds
Text, box, and arrow overlays: Highlight key focus points with eye-catching text, transparent or blurred boxes, and arrow overlays
Better clip management: Trim clips from anywhere in your video
Styled closed captions: You can automatically make your captions pop by adding color to your closed captions
Text-to-speech: Effortlessly update your video audio — just edit text, and Loom instantly generates your new voiceover
Enterprise & Security
Public link expiration: Admins can set default expiration period for public links
Disabling downloads: Prevent your team from being able to download Loom videos from your workspace.
Global admin view: Effortlessly monitor user activity, manage team settings, and oversee content sharing across your entire organization — all in one centralized dashboard.
Compliance Updates: Compliance with GDPR, CCPA, SOC2 Type 2, and Euro Banking Authority standards
Collaboration & Workflow
Native Confluence integration: Create and embed Looms right from your Confluence page, turn a Loom video into a structured Confluence page, and automatically view your Loom meeting recording recaps and action items in Confluence
Native Jira integration: Directly record Looms from Jira work items, automatically turn a Loom video into a Jira bug report.
Salesforce integration: Automatically turn prospecting video viewers into leads in your CRM
Google workspace integration: Easily embed and unfurl Loom video links in Google docs and Google chat
Linear integration: Turn your Loom video into a bug report in Linear
Performance & Reliability
Faster upload and processing times: Performance improvements across the platform
These investments represent our commitment to making Loom the most powerful and user-friendly video communication platform for teams of all sizes. And that’s not all – we’ve got a lot cooking up on our roadmap.
Frequently Asked Questions About Price Increase for Existing Customers
When will these changes take effect?
The timing depends on your specific integration date. Business and Business + AI customers should be prepared as early as November 30, 2025. You'll receive communication about your specific timeline.
Can I stay on my current pricing?
Pricing adjustments are part of the Atlassian integration. However, some customers may be eligible for advantaged pricing, which provides a more gradual transition than moving directly to list price.
What happens if I don't update my billing information?
If your billing information is invalid or missing by your integration date, your workspace may not be eligible for integration, which could delay your workspace integration.
When will I be charged for upgraded Creator Lite users?
You'll be charged starting with your first billing cycle after the integration date. You have until that billing date to review your users and deactivate any you don't want to keep as paid users.
How do I switch from monthly to annual billing?
To take advantage of up to 17% in savings you can visit your Plan & Billing page within your Workspace Settings, and select on Manage Subscription. See step by step guide here.
Need More Help?
Our team is here to support you through this transition.
Support: Contact our Support team for technical questions
Sales: Reach out to your account representative or our Sales team for pricing questions
Atlassian Integration: Learn more about Loom's integration with Atlassian
Thank you for being a valued Loom customer. We're excited about this next chapter and the continued innovation it will enable.
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