User Provisioning and SAML Single Sign-On for Jira Service Management Customers
Platform Notice: Cloud Only - This article only applies to Atlassian apps on the cloud platform.
Summary
Streamline user management in your Atlassian Cloud Organization with user provisioning and Atlassian Guard.
Solution
JSM customer accounts are unlicensed and non-billable even when provisioned through Atlassian Guard. Provisioning customers does not consume paid seats.
Types of Customer Accounts
Customer account types typically align with an organization's direct employees (internal accounts), created as Atlassian accounts, or users outside an organization's managed domains (external accounts), created as portal-only accounts.
Atlassian accounts are recommended for internal employees; they can be provisioned via Atlassian Guard and governed by authentication policies (SAML SSO).
Atlassian accounts can access your help center through your cloud site URL (that is, https://site-name.atlassian.net/) or a portal-specific URL (i.e., https://site-name.atlassian.net/servicedesk/customer/portal/3) and submit requests to a dedicated service project email channel.
Portal-only accounts are most commonly used for external users outside your company to request support. They can only be granted access to a service project through the portal's specific URL (i.e., https://site-name.atlassian.net/servicedesk/customer/portal/3) or email channel.
Portal-only accounts can't use org authentication policies, but can use the separate SAML SSO for portal-only customers.
Learn more about the different account types that customers can have.
What type of account is best for my users?
Whether your team manages internal or external users, or needs a hybrid approach based on the user's domain, you can choose user provisioning or self-sign-up options that best suit your user onboarding experience.
To decide which account type is best for users, please take some time to review the best practices article, "Choosing the right approach to Customer Management in Jira Service Management."
The Jira Service Management Customer role
A dedicated product access role for JSM Customers was introduced to provide more granular control over which end-users you grant customer access to individual sites. A provisioned user without product access is no longer automatically considered a JSM customer.
You can grant this role during SCIM user provisioning by synchronizing a user group from your external directory (IdP - Identity Provider), or you can grant it when users access the portal using SAML Just-in-Time (JIT) provisioning through configured authentication policies, which will create an Atlassian account at login.
When using self-sign-up flows, an organization's user access settings allow you to manage the type of account created based on the user's email domain.
Jira Service Management's product-level customer access settings and organization-level approved domain settings determine the type of account created for users in the specified domain when accessing support portals.
Learn more about changing your customers' access settings for Jira Service Management and controlling how users get access to products based on your organization's user access settings.
SCIM user provisioning for Jira Service Management Customers
Atlassian accounts
User provisioning with SCIM allows you to create, link, and deactivate Atlassian accounts from your integrated external directory (IdP - Identity Provider). To provision the Jira Service Management Customer role during user provisioning, a user group can be created and synchronized from the external directory, with the Customer role granted in the organization's product access settings. The role can be assigned from the product management or user group management panels in the cloud organization's Admin Hub (admin.atlassian.com), depending on the instance's current user management experience.
This configuration grants users, upon provisioning, immediate access to log in to a portal or submit issues via the email channel to any open support portal in your help center. For restricted service projects, you can add the group to the Project settings > People panel with the Service Desk Customer role to provide portal access upon account creation. There are limits on the total number of users, groups, and user group sizes you can provision with Atlassian Guard, which may affect this configuration option.
Documentation:
Portal-only accounts
SCIM support for JSM portal accounts is expected to be shipped during Q2 2025. For more information, see our Cloud Roadmap.
SAML Just-in-Time user provisioning for Jira Service Management Customers
SAML can also be used to provision users to your Atlassian cloud platform and from your external directory (IdP) when they authenticate using SSO, leveraging SAML Just-in-Time provisioning (JIT). Provisioning users via SAML will allow them to create Atlassian accounts when they sign in to a customer portal for the first time.
Learn more about controlling how users get access to products per user access settings, and Jira Service Management – Internal customers: Just-in-time community article that outlines this feature.
Allow sign-up to Jira Service Management customer portals
Jira Service Management customer access settings control whether self-sign-up for the portal is allowed for either internal or external customer accounts. When configuring SAML Just-in-Time provisioning, which provides Atlassian account provisioning for your cloud organization, the current organization-level user access settings must be enabled to support customer account creation for internal accounts with approved domains.
Learn more about changing your organization's customer access settings and approved domain settings.
Jira Service Management portal-only customer SAML integration
Atlassian administrators can now enforce SAML SSO for portal-only (external) customers to enhance the overall security posture of their environment. An additional IdP integration will be necessary to configure SSO with your site's Jira Service Management product and requires you to setup SAML outside of any pre-configured Atlassian Cloud applications, which are designed for use with Atlassian accounts. This integration also allows Just-in-Time provisioning capabilities to create portal-only accounts for accessing Jira Service Management within your connected external directory.
To access the setup and configuration of SSO authentication for portal-only customers, you can navigate to Jira Settings > Products > Jira Service Management > Authentication or from your Atlassian organization administration hub (admin.atlassian.com).
After configuring provisioning/SSO, have a test customer of each type sign in and confirm they reach the Help Center via the expected URL.
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