Embed images or add hyperlinks in comment using Automation for Jira

Platform Notice: Cloud Only - This article only applies to Atlassian apps on the cloud platform.

Summary

This page describes how to create an automation flow that lets you add images and hyperlinks to comments on the issue.

Solution

Syntax for links and embedded images via automation

Once you have configured the Automation flow trigger and defined the conditions when a comment should be added, you can add the following options in the Comment on issue action.

Hyperlink (in the Comment on issue action): [Link Text|URL] — for example [Atlassian's website|https://www.atlassian.com]

Embedded image (in the Comment on issue action): !https://<your_website>.com/images/your_image.png!

The URL between the exclamation points must point to an image that is accessible to the people who will view the comment.

Steps to create an automation flow:

  1. From your space, select Space Settings Automation.

  2. Select Create flow in the top-right corner.

  3. Select a trigger for the flow. Configure the trigger settings and select Next.

  4. If you want to set conditions, actions, or branches on the flow, select New component, then configure the settings for your branch, action, or condition.

  5. Select Next.

  6. Give your flow a name, then select Turn it on.

After configuring the flow, confirm the embedded image is actually visible to customers on the portal (not just to agents in the Jira issue view) — if the image is hosted somewhere that requires Atlassian account authentication (for example, an internal Confluence page), portal customers won't be able to view it.

Related articles

Updated on August 21, 2026

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