Embed images or add hyperlinks in comment using Automation for Jira

Platform Notice: Cloud Only - This article only applies to Atlassian products on the cloud platform.

Summary

This page describes how to create an automation rule that enables you to add images and hyperlinks to the comments posted on the issue.

Solution

Syntax for links and embedded images via automation

Once you have configured the Automation rule trigger and defined the conditions when a comment should be added - you can add the below options in the Comment on issue action.

For hyperlinks, bracket the clickable text, and add the link URL, separated by a pipe (the "|" character). For example:

  • [Link Text|URL]

    • [Atlassian's website|https://www.atlassian.com]

To embed an image, wrap the image URL within exclamation points. For example:

  • !https://<your_website>.com/images/your_image.png!

Steps to create an automation rule:

  1. From your service project, select Project SettingsAutomation

  2. Select Create rule in the top-right corner

  3. Select a trigger for the rule. Configure the trigger settings and select Next

  4. If you want to set conditions, actions, or branches on the rule, select New component, then configure the settings for your branch, action, or condition

  5. Select Next

  6. Give your rule a name, then select Turn it on

Additional resources:

https://support.atlassian.com/cloud-automation/docs/create-and-edit-jira-automation-rules/

https://support.atlassian.com/cloud-automation/docs/jira-automation-triggers/

https://support.atlassian.com/cloud-automation/docs/jira-automation-actions/

Updated on May 13, 2025

Still need help?

The Atlassian Community is here for you.