How to create a Product Objective in Jira Align
Platform Notice: Cloud and Data Center - This article applies equally to both cloud and data center platforms.
Support for Server* products ended on February 15th 2024. If you are running a Server product, you can visit the Atlassian Server end of support announcement to review your migration options.
*Except Fisheye and Crucible
Summary
Documentation on the Product Room in Jira Align indicates that one of the prerequisites is a Product Objective; however, documentation on creating objectives only discusses Portfolio, Solution, Program, & Team Objectives.
This article discusses how to create a Product Objective
Environment
Jira Align Cloud
Solution
A Product Objective is created by setting up a Priority Vision (sometimes called a Vision Statement) within the Product Vision as follows:
Go to Product Management > Products and create one or more products (or identify suitable existing products)
Go to Product Management > Vision or Portfolio > Vision
Click Create New in the Product Vision section
In the details of the new Product Vision, as well as a Title, Description, and Version, make sure that
The products created/identified in Step 1 are added.
A Priority Vision is created for each desired Product Objective (by filling in the Priority Title and description and choosing a color)

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