How to set a password for the Bitbucket Account created via SSO
Platform Notice: Cloud Only - This article only applies to Atlassian products on the cloud platform.
Summary
To create an account on Bitbucket, you must provide a valid email address and a password. Another alternative is to use authentication via Single sign-on (SSO), where Bitbucket will use the authentication of another service/application, such as Google or Microsoft, to create the account. In this case, it is not necessary to enter a password for your Bitbucket Account.

However, there may be a need to use an email and password to authenticate in applications.
Environment
Bitbucket Cloud
Diagnosis
When trying to log in to Bitbucket using the email and password of the application/service (Google, Microsoft, etc.) used to create the account, the error "Incorrect email address and/or password. Do you need help logging in?" occurs.
Cause
This issue occurs because an access password was not defined for the Bitbucket account, which is authenticated via SSO through an application/service.
Solution
In order to set a password for the Bitbucket account, follow the steps below:
Add the Bitbucket account email
An email to set a password will be sent to the previously added email address. Access the link in the email and add a password for your account
After following these steps, a password has been set for the Bitbucket account. It is possible to login to Bitbucket using the defined email and password
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