How to retrieve Confluence Storage Format on cloud
Platform Notice: Cloud Only - This article only applies to Atlassian apps on the cloud platform.
Summary
When a Confluence page is not displaying correctly or some of its elements appear broken, it can be useful to inspect the underlying code used to build the page’s structure, or even share that code with Atlassian Support for further analysis.
Clarification of terminology: If you choose

> View Source, you'll see the format used within the editor panel, not the storage format of the page.
Solution
You must be a Confluence administrator to access the storage format.
Navigate to the Confluence page
Open the Tools menu by clicking the ellipsis button (...) at the top-right.

Navigate to Advanced details
Click View Storage Format

Select all the text in the window that opens, then copy the content so you can paste it into a .txt file or investigate it directly in the browser.
Paste the text into your favorite text editor
Save as a .txt file
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